CONNECT YOUR PACKAGES
ENGAGE YOUR CUSTOMERS

The Internet of Packaging connects your products with the online world.

TRADITIONAL PRODUCT PACKAGING

Not connected and only unique on the SKU level

CONNECTED PACKAGING

Products gain individual traceable identities and are connected to the cloud

Engage your customers

Trace your product throughout its lifecycle

Tailor messages to different stakeholders

Update product information in the cloud

Latest News

Magic Add makes smart packaging possible. We provide the intelligent back-end solution needed for high-volume dynamic code management. We call it the Internet of Packaging.

Our system gives each individual product a dynamic and machine-readable identity. We manage those identities with our cloud-based SaaS platform, enabling information about the product to be updated in the cloud during the product lifecycle.

We can help your company with a wide range of issues, from process optimisation, to product authentication, to enticing customers and enhancing their experience with your brand.

No large investments or special hardware are needed to use our technology. Cloud functionality means that our system can handle an unlimited number of transactions without significant cost increase— crucial for high-volume products.

 

 

 

FLEXIBILITY
Our system can support any kind of standard machine-readable unique code, including QR, RFID, NFC, data matrix, etc.

PEACE OF MIND
Our platform uses Blockchain, a secure, reliable, scalable, and cost-effective data security technology.

MULTI-LAYERED FUNCTIONALITY
The same identifier can present different information to different users. For example, a customs official could see that import duty has been paid, and a consumer could see useful product information. This means the same identifier can be used for multiple solutions.

 

 

 

WELCOME TO THE INTERNET OF PACKAGING

MAGIC ADD Oy Ltd

Kalastajankatu 1, 20100 Turku, Finland

20 Farringdon Rd, London EC1M 3HE, UK

hello (@) magicadd.com

© Magic Add Oy Ltd